Services
About us
Book a call
Not sure what fits you? We’ll figure it out together.
All services at a glance → Not sure what fits you? We’ll figure it out together.
All services at a glance →PAID MEDIA
On LinkedIn, Meta, Google, TikTok, and YouTube, we get your message to exactly the people who should see it. We keep testing new variants and put your budget where it’s proven to work. If you want, you only pay for ads that perform.
Always testing
Several variants per channel
Performance-based pricing
You pay for what performs
Ad budget goes fast. When no inquiries come in afterwards, it’s rarely the offer. It’s usually the audience, the testing, and the tracking.
01
Ads are running, but nobody really knows what they bring in.
02
One click on the boost button doesn’t replace a campaign with a clear goal.
03
One single variant has been running for months. Nothing gets tested.
04
At the end of the month, the money’s spent and the inbox is still empty.
60-SECOND AD CHECK
Quiz placeholder: the questions appear in the preview and on the live page.
WHAT GOOD ADS CAN DO
On LinkedIn, Meta, Google, TikTok, and YouTube: we make sure your ads reach the right people, keep getting better, and deliver measurable results.
Your ads land with the people who are actually interested in what you offer.
+ What that means
WHAT THAT MEANS:
✓ Audiences by interest, industry, and job title
✓ Regional targeting
✓ Retargeting website visitors
✓ The right channels for your goal
We create several variants per channel and find out which one works best.
+ What that means
WHAT THAT MEANS:
✓ Several creatives per channel
✓ Tests on image, copy, and audience
✓ Stop what’s weak, scale what’s strong
✓ Fresh ideas when an ad gets tired
Your budget goes where it’s proven to work. No wasted spend.
+ What that means
WHAT THAT MEANS:
✓ Ad budget as agreed
✓ Spread across the most effective channels
✓ Ongoing budget management
✓ Performance-based pricing available
You can see what your ads bring in at any time, in custom reports and dashboards.
+ What that means
WHAT THAT MEANS:
✓ Custom dashboards
✓ Results in real time
✓ Clear KPIs instead of gut feeling
✓ Regular check-ins
TWO BUILDING BLOCKS
A good campaign needs a clean foundation and ongoing care. You get both from us, separately or combined.
BUILDING BLOCK 1 · ONE-TIME
We lay the foundation: goals, audiences, tracking, and the first ad variants for every channel.
✓ Set goals and KPIs
✓ Define audiences and channels
✓ Set up conversion tracking
✓ Creatives and variants per channel
✓ Campaign launch
BUILDING BLOCK 2 · MONTHLY
We look after your campaigns on an ongoing basis: testing, optimizing, and moving budget to where it works.
✓ Ongoing testing and optimization
✓ Budget management with clear KPIs
✓ New variants when needed
✓ Real-time dashboards and reports
✓ Regular check-ins
No suitable images or videos for your ads yet? That’s what our Content for every channel offer is for.
Go to Content →PERFORMANCE-BASED PRICING
We create several ads per channel and let them compete. You only pay for the ones that hit their goal. So you carry no risk for ideas that don’t work.
✓ Several ads per channel
✓ Success criteria agreed together up front
✓ You only pay for ads that performed
✓ Results visible in the dashboard at any time
HOW IT WORKS
Ad A
✓ billed
Ad B
not billed
Ad C
✓ billed
Ad D
not billed
Simplified illustration
HOW IT WORKS
Clear goals, clear numbers. You can always see where your campaign stands.
01
What should the campaign achieve? We set goals, budget, and success criteria.
02
Audiences, channels, and clean conversion tracking.
03
Several ad variants per channel, in your brand’s look.
04
The campaign goes live, and the variants compete against each other.
05
We stop what doesn’t work and scale what does. You see everything in real time.
THANK YOU
“
Thanks to the team at The Motto. They built my website quickly and got it exactly right. They were very patient with all my requests, and the result speaks for itself!
Karl Engelke
Managing Director
“
Working together like this is fun! Easy communication, creative ideas (and they actually listened to what we wanted), all at a fair price!
Karin Schlemmer
Marketing Manager
★★★★★
We're looking forward to your project, and to seeing your name up here soon.
Start a project →FAQ
LinkedIn, Meta (Facebook and Instagram), Google, TikTok, and YouTube. Which channels really make sense for your goal, we figure out together.
We agree on that together, depending on your goal, audience, and channels. We’ll tell you honestly what makes sense to start with.
We create several ads per channel. Up front, we agree together on what counts as success. You only pay for the ads that hit that goal.
From the day the campaign launches, you see the results in real time, in reports and dashboards tailored to your goals.
Yes. We create the creatives and variants in your brand’s look. If you’re missing images or videos, our Content for every channel offer can help.
Social media is about your channels and your community. Paid media is paid advertising that reaches new people on purpose. The two go well together.
LET'S TALK
Tell us what your ads should achieve: more inquiries, more sales, or more applications. We’ll get back to you with an honest take and a clear next step.