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All services at a glance → Not sure what fits you? We’ll figure it out together.
All services at a glance →MOTION DESIGN & EXPLAINER VIDEOS
Animated explainer videos, social clips, and motion graphics that get your offer across. Animated from scratch or made from footage you already have, in your brand’s look, and with voice-over in several languages if you want.
No shoot day
Animated new or made from what you have
Multilingual
Voice-over & subtitles
Good offers are often hard to put into words. Motion does it in seconds, when the message and execution are right.
01
Your offer needs a long intro every single time.
02
Hardly anyone reads your website to the end.
03
People just scroll right past your posts.
04
Webinars and recordings sit on a hard drive and never get used again.
60-SECOND VIDEO CHECK
Quiz placeholder: the questions appear in the preview and on the live page.
WHAT GOOD MOTION CAN DO
For your website, social media, and trade shows: we make sure your offer is understood fast, shows up in your brand’s look, and sticks.
Complex things explained simply, in seconds instead of pages.
+ What that means
WHAT THAT MEANS:
✓ Core message and script
✓ A clear storyline
✓ Easy to follow, no jargon
✓ A clear call to action
Your brand’s colors, fonts, and style, set in motion.
+ What that means
WHAT THAT MEANS:
✓ Style frames before animation
✓ Animated logo if you want
✓ Custom illustrations and graphics
✓ Consistent across every clip
One project turns into versions for every channel.
+ What that means
WHAT THAT MEANS:
✓ Landscape for your website and YouTube
✓ Vertical for Reels and Stories
✓ Square for the feed
✓ Loops for trade shows and screens
Voice-over and subtitles in several languages, for all your markets.
+ What that means
WHAT THAT MEANS:
✓ Voice-over in several languages
✓ Subtitles for silent playback
✓ Music and sound
✓ Versions per language
TWO PATHS
Already have videos, webinars, or recordings? Then we turn them into something new. Starting from zero? Then we animate everything from scratch. Either way, there’s no filming.
PATH 1 · FROM WHAT YOU HAVE
We use everything that’s already there: videos, webinars, and other recordings. From that, we cut, edit, and animate new clips.
✓ Review of your footage
✓ Cutting and editing
✓ Short clips from long recordings
✓ Finished with motion graphics and subtitles
✓ Formats for every channel
PATH 2 · ANIMATED FROM SCRATCH
No footage? No problem. We build your video from the ground up, as an animation or with motion graphics, no filming needed.
✓ Concept, script, and storyboard
✓ Style frames in your brand’s look
✓ Animation and motion graphics
✓ Voice-over in several languages
✓ Formats for website, social, and trade shows
So how is a good explainer video actually built?
See the anatomy ↓ANATOMY OF AN EXPLAINER VIDEO
A good explainer video follows a clear storyline. Here’s how we build yours: short, easy to follow, and with a clear next step.
▶
Your explainer video · 1:00
0:25
1:00
0:00
The first seconds decide everything. We grab the attention.
0:10
“Sound familiar?” Your audience sees themselves in it.
0:25
Your offer, explained simply. No jargon.
0:50
What to do now: get in touch, buy, or sign up.
Simplified illustration. We adjust the length and structure to your goal.
HOW IT WORKS
A clear plan, clear coordination. You see every step before we move on.
01
Goal, audience, channels, and existing footage.
02
Message, flow, and a storyboard with first sketches of the scenes.
03
The look of your video, before anything gets animated.
04
Motion, music, and voice-over in your languages.
05
Versions for website, social, and trade shows, ready to hand over.
THANK YOU
“
Thanks to the team at The Motto. They built my website quickly and got it exactly right. They were very patient with all my requests, and the result speaks for itself!
Karl Engelke
Managing Director
“
Working together like this is fun! Easy communication, creative ideas (and they actually listened to what we wanted), all at a fair price!
Karin Schlemmer
Marketing Manager
★★★★★
We're looking forward to your project, and to seeing your name up here soon.
Start a project →FAQ
No. We work with animation and motion graphics, or turn footage you already have, like videos, webinars, or recordings, into something new.
Yes, in several languages. Subtitles, music, and sound can be added if you want.
As short as possible, as long as necessary. Often about a minute is enough. We figure out the right length based on your goal.
We agree on that together. You see the script, storyboard, and style frames before anything gets animated.
In whatever formats you need: landscape for your website and YouTube, vertical for Reels and Stories, square for the feed, or as a loop for trade shows.
Yes, absolutely. We cut and animate new clips from videos, webinars, and other recordings.
LET'S TALK
Tell us what you want to explain and what footage you already have. We’ll get back to you with an honest take and a clear next step.