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Not sure what fits you? We’ll figure it out together.
All services at a glance → Not sure what fits you? We’ll figure it out together.
All services at a glance →CONTENT FOR EVERY CHANNEL
Blog posts, website copy, social posts, and presentations: we create high-quality content for every channel or make your existing content better. In several languages, with a voice of its own, and written so people and search engines can find it.
New or reworked
For every channel
Checked
With fact-checking & SEO
Good content takes time, and that’s exactly what’s missing day to day. The result: outdated copy, empty channels, and a presence that doesn’t fit you anymore.
01
The last post is more than a year old.
02
Your website explains what you used to do, not what you can do today.
03
Your website, social media, and presentations sound like three different companies.
04
There are plenty of ideas, but nobody gets them on paper.
60-SECOND CONTENT CHECK
Quiz placeholder: the questions appear in the preview and on the live page.
WHAT GOOD CONTENT CAN DO
On your website, in your blog, on social media, and in your presentations: we make sure your content gets found, read, and understood.
We turn one piece of content into many: for your website, social media, newsletter, and presentations.
+ What that means
WHAT THAT MEANS:
✓ Blog posts and guides
✓ Social posts and campaign copy
✓ Newsletter copy
✓ Presentations with content and design
We write about what your customers are searching for, on Google and in AI answers.
+ What that means
WHAT THAT MEANS:
✓ Topic and keyword plan
✓ Answers to real customer questions
✓ SEO-optimized copy
✓ Clear structure for readers and search engines
Your content sounds like you everywhere, in every language.
+ What that means
WHAT THAT MEANS:
✓ Consistent language across all channels
✓ A tone that fits your brand
✓ Copy in several languages
✓ Translations that don’t sound translated
Every piece goes through editing and fact-checking before it goes live.
+ What that means
WHAT THAT MEANS:
✓ Editing and proofreading
✓ Fact-checking
✓ SEO fine-tuning
✓ A voice of its own in every piece
TWO PATHS
Need fresh content? Then we write it. Already have a lot of material? Then we get more out of it. Both are available as one-off projects or ongoing.
PATH 1 · CREATE NEW
We plan topics, do the research, and write content for every channel, from blog posts to presentations.
✓ Topic and keyword plan
✓ Research
✓ Blog posts, guides, and website copy
✓ Social posts, newsletters, and presentations
✓ Editing, fact-checking, and SEO
PATH 2 · MAKE IT BETTER
We review your existing content and make it clearer, more current, and easier to find.
✓ Review of your existing content
✓ Rewriting and updating
✓ SEO optimization
✓ One consistent voice across all channels
✓ Translations into other languages
How does blah‑blah turn into impact?
See the before and after ↓WE LOVE WRITING
We love writing and always give it a voice of its own. Of course we use the latest technology, too. But the polish is what makes the difference. Here’s what that looks like:
BEFORE
“We are an innovative company that provides its customers with holistic solutions of the highest standard.”
Sounds good, says nothing.
AFTER
“We fix your heating within 24 hours. Weekends too.”
Concrete, clear, and genuinely useful.
01
Numbers, examples, and real services instead of empty words.
02
What’s in it for your customer? That’s exactly what comes first.
03
Every sentence has to earn its place.
HOW IT WORKS
A clear plan, clear coordination. You always know what we’re writing right now.
01
What’s already there, what’s missing, what needs a rewrite?
02
Topics and keywords that fit your customers and channels.
03
Copy with a voice of its own, in several languages if you want.
04
Proofreading, fact-checking, and SEO fine-tuning.
05
One piece of content, many channels: posts, newsletters, and presentations.
THANK YOU
“
Thanks to the team at The Motto. They built my website quickly and got it exactly right. They were very patient with all my requests, and the result speaks for itself!
Karl Engelke
Managing Director
“
Working together like this is fun! Easy communication, creative ideas (and they actually listened to what we wanted), all at a fair price!
Karin Schlemmer
Marketing Manager
★★★★★
We're looking forward to your project, and to seeing your name up here soon.
Start a project →FAQ
All of them: website, blog, social media, newsletters, campaigns, and presentations. For presentations, we can take care of the design too.
We love writing and always give it a voice of its own. Of course we use the latest technology, too. The polish and the fact-checking, we do ourselves.
Yes. You can order individual pieces or have us take care of your content on an ongoing basis. We decide on the scope together.
Yes. We create copy in several languages and translate existing content so it doesn’t sound translated.
Yes, happy to. We review your content, rework it, and optimize it for search engines.
We start by looking at your brand, your audience, and your existing content. From that, we develop a voice that sounds like you, and we stick to it in every piece.
LET'S TALK
Tell us what content you need, or what should get better. We’ll get back to you with an honest take and a clear next step.