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SALES ENABLEMENT

Arguments that sell.

Case studies, competitor comparisons, product sheets, call guides, and battle cards: we create the material your sales team has at hand when it counts. As PDFs, slides, or interactive.

New or from what you have

We build on your existing documents

Sound familiar?

Your offer is good. But in sales conversations, the documents that actually convince are often missing.

01

Everyone tells it differently

Five people in sales, five versions of your offer.

02

Yesterday’s material

The presentation is years old, and so are the product sheets.

03

No proof

Customers want to see references, but there are no polished case studies.

04

Speechless at objections

“The competition is cheaper.” And then what?

60-SECOND SALES CHECK

Does your sales team have the right arguments at hand?

Quiz placeholder: the questions appear in the preview and on the live page.

WHAT SALES ENABLEMENT DOES FOR YOU

Less searching, more selling.

We package your know-how so your sales team has the right arguments ready in every conversation. Created from scratch or from your existing documents.

Case studies & references

Your successes, packaged so they convince.

+ What that means

WHAT THAT MEANS:

✓ Projects and results, to the point
✓ Starting point, solution, impact
✓ In your brand’s look
✓ As a PDF, slide, or interactive

Competitor comparison & battle cards

Show clearly what sets you apart from the competition.

+ What that means

WHAT THAT MEANS:

✓ Comparison with the competition
✓ Battle cards for a quick look
✓ Your strengths, clearly worked out
✓ The same arguments for everyone

Call guides & objections

Confident through every conversation, even when it gets tricky.

+ What that means

WHAT THAT MEANS:

✓ Call guides
✓ Answers to typical objections
✓ FAQs for sales and customers
✓ Short and practical

PDFs, slides & interactive

The right format for every sales situation.

+ What that means

WHAT THAT MEANS:

✓ Product and service sheets
✓ PDFs and slides
✓ Interactive HTML pages
✓ From your existing documents

TWO PATHS

Single pieces or a complete sales kit.

Only need one new case study? Or everything all of a piece? Both work.

PATH 1 · SINGLE PIECES

Fill the gaps

We create exactly the documents your sales team is missing right now. From scratch or from your existing material.

✓ Case study or reference sheet
✓ Competitor comparison or battle card
✓ Product or service sheet
✓ Call guide or FAQ
✓ As a PDF, slide, or interactive

PATH 2 · COMPLETE SALES KIT

All of a piece

A complete package for your sales team: consistent, aligned, and all in one place.

✓ Review of your existing documents
✓ Case studies and competitor comparison
✓ Product and service sheets
✓ Call guides, objections, and battle cards
✓ PDFs, slides, and interactive formats

What could a sales kit like that look like?

See the sales kit ↓

THE SALES KIT

Everything your sales team needs.

A look inside a sales kit: proof, comparisons, and facts, aligned with each other and in your brand’s look.

SALES KIT · YOUR COMPANY

CASE STUDY

How a client reached their goal with you

“This is where your client says what it was like working with you.”

Starting point → Solution → Impact

RESULT

COMPETITOR COMPARISON

How you compare

Criterion

You

A

B

Personal support

✓

✗

✓

All from one team

✓

✓

✗

Fast turnaround

✓

✗

✗

A, B = competitors

PRODUCT SHEET

Your product at a glance

✓ What it does
✓ Who it’s for
✓ What it delivers
✓ Key facts and contact

PDF · Slides · Interactive HTML · FAQ

Sample illustration. We agree on the content, scope, and format with you.

HOW IT WORKS

Your sales kit in five steps

Clearly structured, closely aligned with your sales team, and building on what’s already there.

01

Inventory

What’s already there, what’s missing? We go through your documents.

02

Content

Collect arguments, references, and facts together with your sales team.

03

Concept

Set the formats, structure, and story.

04

Design

Copy and design in your brand’s look.

05

Handover

As PDFs, slides, or interactive, ready at hand for your team.

THANK YOU

What our clients say

“

Thanks to the team at The Motto. They built my website quickly and got it exactly right. They were very patient with all my requests, and the result speaks for itself!

Karl Engelke

Managing Director

“

Working together like this is fun! Easy communication, creative ideas (and they actually listened to what we wanted), all at a fair price!

Karin Schlemmer

Marketing Manager

★★★★★

Your sales team is next

We're looking forward to your project, and to seeing your name up here soon.

Start a project →

FAQ

Good to know

What exactly is sales enablement?

Everything that helps your sales team sell better: case studies, competitor comparisons, product sheets, call guides, answers to objections, and battle cards.

Can you work with our existing documents?

Yes. We create new material or rework your existing documents and bring them up to date.

What formats do we get the material in?

As PDFs and slides, or digitally as interactive HTML pages and FAQs. Whatever fits how your sales team works.

Do we have to get a complete sales kit right away?

No. You can order individual pieces or a complete sales kit all of a piece.

What do you need from us?

Your existing documents, info on products and projects, and a conversation with your sales team. We take care of the rest.

How long does it take?

It depends on the scope. We agree on the timeline with you.

LET'S TALK

Let’s give your sales team a tailwind.

Tell us what your sales team is missing and what documents already exist. We’ll get back to you with an honest take and a clear next step.

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