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SOCIAL MEDIA

Anyone can post. Making it work is the art.

We build your social media strategy, create content in your brand’s look, and grow a community that sticks around. If you want, we take over your channels completely, including your team’s personal profiles.

Strategy

The right channels

Community

That sticks around

Sound familiar?

Social media takes time. If nothing comes of it, that’s doubly frustrating. Usually it’s not the offer, it’s the missing plan.

01

Posting without a plan

Posts go out whenever there’s time. There’s no common thread.

02

Little reach

Posts barely reach anyone, let alone the right people.

03

Every post looks different

No consistent look. Nobody recognizes your brand in the feed.

04

No time, no energy

Social media gets pushed aside because the day-to-day comes first. Understandable.

60-SECOND SOCIAL MEDIA CHECK

How effective are your channels?

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WHAT GOOD SOCIAL MEDIA CAN DO

Channels that don’t just post, but actually work.

On Instagram, LinkedIn, Facebook, TikTok, and Threads: we make sure your channels fit your brand, reach the right people, and spark conversations.

A clear strategy

The right channels, the right audience, and a plan that works day to day.

+ What that means

WHAT THAT MEANS:

✓ Channel strategy and audiences
✓ Goals and topics
✓ Content calendar
✓ A clear posting rhythm

Content in your brand’s look

Posts people recognize instantly. Made from custom graphics, stock material, or what you already have.

+ What that means

WHAT THAT MEANS:

✓ Post templates
✓ Single images and carousels
✓ Animations
✓ Copy and hashtags

A community that sticks around

Reach is nice. Relationships are better. We get conversations going and keep them going.

+ What that means

WHAT THAT MEANS:

✓ Community management
✓ Replies to comments
✓ Engaging with relevant profiles
✓ A voice that fits you

Know what works

We track what works and put your time and energy where it pays off.

+ What that means

WHAT THAT MEANS:

✓ Channel analytics
✓ What works, what doesn’t
✓ Ongoing optimization
✓ Reports you can actually read

TWO BUILDING BLOCKS

Post yourself, or let us post.

Want to run your channels yourself? Then we build the foundation for it. No time for that? Then we take over. You can also combine the two.

BUILDING BLOCK 1 · SETUP

Strategy & setup

We lay the foundation: strategy, look, and plan. After that, your team can get going on its own, confidently and in your brand’s style.

✓ Channel strategy and audiences
✓ Set up or rework your channels
✓ Content calendar and topics
✓ Post templates in your brand’s look
✓ Training for your team

BUILDING BLOCK 2 · ONGOING

ONGOING SUPPORT

We take care of your channels: ideas, content, and posting, coordinated with you. You keep the overview without spending the time yourself.

✓ Ideas and content calendar
✓ Single images, carousels, and animations
✓ Copy, hashtags, and posting
✓ Community management
✓ Analytics and optimization

Paid ads on social media? That’s what our Paid Media offer is for.

Go to Paid Media →

PERSONAL PROFILES

Your team doesn’t love posting? We’ll take care of it.

We get it: day to day, there’s often no time or energy for social media. It’s still a good investment. The more active profiles a company has, on LinkedIn for example, the more reach it gets. That’s why we also manage the personal profiles of leadership and employees.

✓ Ideas and topics that fit the person
✓ Copy and visuals in their personal voice
✓ Posting on our own, coordinated with the profile owner
✓ Nothing goes live without approval
✓ Ideal for LinkedIn

Let us manage your profiles

HOW REACH GROWS

Every active profile brings new contacts into play.

Company page

+ Leadership

+ Sales

+ Team

IMPRESSIONS PER MONTHacross all four profiles
25,000+

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HOW IT WORKS

Channels that work, in five steps

A clear plan, clear coordination. You always know what’s going live next.

01

Analysis

Your channels, your audience, and the competition: we look at where you stand.

02

Strategy

Channels, topics, goals, and a content calendar that works day to day.

03

Look

Post templates, graphics, and animations in your brand’s style.

04

START

You post yourself, or we take over. Always coordinated with you.

05

Review

We look at what works and keep optimizing.

THANK YOU

What our clients say

“

Thanks to the team at The Motto. They built my website quickly and got it exactly right. They were very patient with all my requests, and the result speaks for itself!

Karl Engelke

Managing Director

“

Working together like this is fun! Easy communication, creative ideas (and they actually listened to what we wanted), all at a fair price!

Karin Schlemmer

Marketing Manager

★★★★★

Your channels are next

We're looking forward to your project, and to seeing your name up here soon.

Start a project →

FAQ

Good to know

Which platforms do you work on?

Instagram, LinkedIn, Facebook, TikTok, and Threads. Which channels really make sense for you, we figure out together in the strategy.

Do you do photo and video shoots?

No. We work with your existing material, high-quality stock, and custom graphics. From that, we create single images, carousels, and animations in your brand’s look.

Can we post ourselves?

Yes. We set up the strategy, content calendar, and templates so your team can get going on its own. Or we take over, fully or partly.

Do you post for personal profiles too?

Yes, for example on LinkedIn for leadership or employees. We come up with ideas and copy in their personal voice and post on our own, coordinated with the profile owner.

Does anything go live without our approval?

No. You or the profile owner approve the content before it goes live. The easiest way is all in one place, in the content calendar.

Do you run paid ads too?

Yes, through our Paid Media offer. There we keep testing variants and put your budget where it’s proven to work.

LET'S TALK

Let’s get your channels running.

Tell us where you stand: a fresh start, more reach, or simply no time left for posting. We’ll get back to you with an honest take and a clear next step.

Read more in our privacy policy (in German).

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