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All services at a glance → Not sure what fits you? We’ll figure it out together.
All services at a glance →NEWSLETTER & EMAIL MARKETING
From templates to automation: we build newsletters and email sequences that get read, build trust, and bring in measurable sales. With Brevo, Mailchimp, or whatever tool fits you.
Automated
Journeys that work for you
GDPR-compliant
With double opt-in
Email is a channel you own, with no algorithm in between. Still, it often goes unused or fizzles out.
01
Three in one month, then nothing for half a year.
02
Your emails look like everyone else’s.
03
Every welcome and every reminder gets sent one by one. Or not at all.
04
Nobody really knows whether people open or click.
60-SECOND NEWSLETTER CHECK
Quiz placeholder: the questions appear in the preview and on the live page.
WHAT GOOD EMAILS CAN DO
For campaigns, customer care, and sales: we make sure your emails look good, get read, and deliver measurable results.
Emails people instantly recognize as yours. On every device.
+ What that means
WHAT THAT MEANS:
✓ Custom templates in your brand’s look
✓ Optimized for mobile and desktop
✓ Reusable building blocks
✓ For campaigns and newsletters
Subject lines that spark curiosity, and content with real value.
+ What that means
WHAT THAT MEANS:
✓ Subject lines and preview text
✓ Copy and content
✓ Clear calls to action
✓ Tailored to your audiences
Newsletter journeys that work for you in the background.
+ What that means
WHAT THAT MEANS:
✓ Welcome sequences
✓ Journeys for every stage
✓ Reminders and follow-ups
✓ For your whole company
Reporting, tracking, and optimization, so every email gets better.
+ What that means
WHAT THAT MEANS:
✓ Opens and clicks at a glance
✓ Reports you can actually read
✓ Ongoing optimization
✓ GDPR-compliant with double opt-in
TWO PATHS
Planning a campaign or promotion? Then we create the right emails. Want email marketing to run for the long haul? Then we build automated journeys for your whole company.
PATH 1 · FOR SINGLE PROMOTIONS
For individual activities and campaigns, we create emails with content and templates, ready to send.
✓ Concept and subject lines
✓ Copy and content
✓ Templates in your brand’s look
✓ Sending if you want
✓ Results after the send
PATH 2 · AUTOMATED
For your whole company, we build automated newsletter journeys that work for you in the background.
✓ Strategy and audiences
✓ Journeys for every stage
✓ Automated email sequences
✓ Ongoing support and sending
✓ Reporting, tracking, and optimization
What does an automated journey like that look like?
See the email sequence ↓AUTOMATED
Once it’s set up, a journey takes new contacts by the hand automatically. Every email arrives exactly when it fits. Here’s what a welcome sequence could look like:
DAY 0
✉
Your company
Welcome! Great to have you here.
Here’s what’s coming over the next few weeks …
01 · Welcome
DAY 2
✉
Your company
3 tips you can use right away
How to get more out of your day …
02 · Offer value
DAY 5
✉
Your company
Just for you: our offer
As a thank-you for signing up …
03 · Show the offer
DAY 10
✉
Your company
How are you liking it so far?
Your feedback helps us get even better …
04 · Ask for feedback
Simplified example. We adjust the content, timing, and number of emails to your goal.
HOW IT WORKS
A clear plan, clear coordination. And clear numbers as soon as the first emails are out.
01
Goals, audiences, and the right tool, like Brevo or Mailchimp.
02
Templates in your brand’s look, for mobile and desktop.
03
Subject lines, copy, and calls to action.
04
Set up journeys, GDPR-compliant with double opt-in.
05
Reporting, analysis, and ongoing optimization.
THANK YOU
“
Thanks to the team at The Motto. They built my website quickly and got it exactly right. They were very patient with all my requests, and the result speaks for itself!
Karl Engelke
Managing Director
“
Working together like this is fun! Easy communication, creative ideas (and they actually listened to what we wanted), all at a fair price!
Karin Schlemmer
Marketing Manager
★★★★★
We're looking forward to your project, and to seeing your name up here soon.
Start a project →FAQ
For example Brevo or Mailchimp, or whatever tool fits you. If you already have one, we’re happy to keep working with it.
Yes. If you want, we take care of ongoing sending, including reporting, tracking, and optimization. Or we set everything up and your team sends on its own.
Yes. We set up sign-up with double opt-in and make sure sending is privacy-compliant.
A sequence of automated emails that contacts receive at the right moment, for example after signing up, after a purchase, or before an appointment.
Yes. Subject lines, content, and calls to action come from us, tailored to your brand and your audiences.
By the numbers: opens, clicks, and inquiries. We track continuously and show you clearly what works and what we’re optimizing.
LET'S TALK
Tell us what your emails should achieve: a single campaign or automated journeys for your whole company. We’ll get back to you with an honest take and a clear next step.