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REPORTING, DASHBOARDS & MONITORING

Know what works.

Marketing without measurement is a gut feeling. We make your results visible: with analyses and reports, dashboards you can explore yourself, for example in Looker Studio, and ongoing monitoring so you can react in time.

Analysis, dashboard, monitoring

Exactly the way you need it

Looker Studio & co.

All your numbers at a glance

Sound familiar?

There’s plenty of data. What’s often missing is the overview and a clear answer to the question: what do we do now?

01

Numbers everywhere

Every tool has its own numbers, but nobody has the overview.

02

Gut feeling

Decisions get made on feel instead of data.

03

Noticed too late

When something isn’t working, you only notice weeks later.

04

Numbers without a plan

Reports full of metrics, but nobody knows what to do.

60-SECOND DATA CHECK

Do you know what your marketing brings in?

Quiz placeholder: the questions appear in the preview and on the live page.

WHAT’S IN IT FOR YOU

Numbers you can work with.

No endless columns, but clear answers: what’s working, what isn’t, and what to do next.

Clear KPIs

We define what really counts for you.

+ What that means

WHAT THAT MEANS:

✓ Set goals and KPIs
✓ Clarify data sources
✓ Connect data sources
✓ Only numbers that mean something

Context instead of columns

We tell you what the numbers mean.

+ What that means

WHAT THAT MEANS:

✓ Clear context
✓ Concrete recommendations
✓ Easy to digest
✓ Short call to talk it through

Explore it yourself

Dashboards where you can check in yourself at any time.

+ What that means

WHAT THAT MEANS:

✓ Looker Studio or other tools
✓ Automatic updates
✓ Breakdown by channel
✓ Training for your team

React in time

Spot problems and opportunities early.

+ What that means

WHAT THAT MEANS:

✓ Ongoing monitoring
✓ SEO, website, and campaigns
✓ Alerts when something stands out
✓ Recommendations to course-correct

THREE PATHS

Analysis, dashboard, or monitoring.

Take one close look, explore it yourself, or keep an eye on things continuously. The three paths can also be combined.

PATH 1 · ANALYSES & REPORTS

A close look

One-off analyses and reports, when you want to know exactly.

✓ Set KPIs and data sources
✓ One-off analyses as needed
✓ Cross-channel reports
✓ Context and recommendations
✓ Short call to talk it through

PATH 2 · DASHBOARDS

Explore it yourself

Dashboards that let you analyze specific channels yourself, anytime.

✓ Clarify requirements and KPIs
✓ Connect data sources
✓ Looker Studio or other tools
✓ Automatic updates
✓ Training for your team

PATH 3 · MONITORING

Always in view

Ongoing monitoring for SEO, website, campaigns, and more.

✓ Monitoring set up to fit your needs
✓ SEO, website, and campaigns
✓ Alerts when something stands out
✓ Regular quick updates
✓ Recommendations to course-correct

What could a dashboard like that look like?

See the sample dashboard ↓

TRY IT

A dashboard to click through.

Pick a time period and a channel and watch the numbers, the trend, and the monitoring alert change.

EXAMPLE DASHBOARD

Marketing at a glance

Visitors over time

Inquiries by channel

Example with made-up numbers. Your dashboard shows your real numbers, for example in Looker Studio.

HOW IT WORKS

Clear numbers in five steps

Analysis, dashboard, or monitoring: we start with your goals, not with the data.

01

Goals

What do you want to know? Clarify goals and KPIs.

02

Data

Check and connect data sources.

03

Build

Set up the report, dashboard, or monitoring.

04

Context

Explain the numbers and give recommendations.

05

Ongoing

Update regularly and keep sharpening.

THANK YOU

What our clients say

“

Thanks to the team at The Motto. They built my website quickly and got it exactly right. They were very patient with all my requests, and the result speaks for itself!

Karl Engelke

Managing Director

“

Working together like this is fun! Easy communication, creative ideas (and they actually listened to what we wanted), all at a fair price!

Karin Schlemmer

Marketing Manager

★★★★★

Your dashboard is next

We're looking forward to your project, and to seeing your name up here soon.

Start a project →

FAQ

Good to know

What’s the difference between a report, a dashboard, and monitoring?

An analysis or report takes one close look. A dashboard lets you explore the data yourself, anytime. Monitoring keeps an eye on your channels continuously and flags anything unusual.

Which tools do you build dashboards in?

For example Looker Studio or other tools, whatever fits you.

Which channels can you analyze?

For example your website, SEO, campaigns, or newsletters. Which data we connect, we figure out together.

Can we use the dashboard ourselves?

Yes. We train your team so you can analyze your channels yourselves, anytime.

How often do we get updates?

As often as you need them. We agree on the rhythm and scope with you.

Do we have to commit to one format?

No. You can start with a single analysis and add a dashboard or monitoring later.

LET'S TALK

Let’s get your numbers talking.

Tell us what you want to know and which channels you want to keep an eye on. We’ll get back to you with an honest take and a clear next step.

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